![]() ![]() The company saw that a good chunk of its shoppers use vouchers from Women Infants Children (WIC) program to make their purchases, and that many were unclear on how much food they can buy. Still, there are opportunities to build loyalty and sales that are well worth considering. Retailers want to help their community and those most in need, but they have to turn a profit to survive. But targeting low-income consumers - the food stamp and voucher users - has always been tricky, given the business model. ![]() Supermarkets have proven that, even in these trying times, they’re able to sell healthy food to price-sensitive shoppers. By next year, it’s estimated that one in eight will be on food stamps - as sure a sign as any that the economy, despite what analysts say, is still pretty rotten. Department of Agriculture show that 43 million Americans currently receive food stamps, up 6 million from a year ago. It’s hard to eat healthy over the holiday season, and for many people this isn’t just a matter of willpower.
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